Case Study: Aúna builds feminist political infrastructure across Mexico with NationBuilder

Aúna supports 27 winning candidates with NationBuilder

Aúna is a member-driven organization that grew from a WhatsApp group into a national movement dedicated to building feminist political leadership across Mexico. Their challenge was to scale their grassroots operations and manage two distinct programs—civic membership and political nominee support—without a dedicated technical team or IT lead. They needed a digital infrastructure that could support democratic processes, organize volunteers, and handle complex data security. They chose NationBuilder to provide this essential infrastructure.

Using NationBuilder, Aúna replaced disparate tools like Google Forms and built a unified system to manage members, host events, process donations, and run a participatory process where civic members select and hold candidates accountable. The solution provided by NationBuilder enabled Aúna to scale its impact significantly. The results include supporting 27 winning candidates in the last election, receiving over 500 applicants for a recent cohort, and operating successfully across all 32 states in Mexico. NationBuilder provided the digital backbone for this feminist political movement to grow without losing its democratic, member-driven ethos.

Aúna