Case Study: AllSaints achieves 9% sales growth and global expansion with NationBuilder

AllSaints engages customers by thinking like a candidate

AllSaints, a global fashion brand, needed to deepen customer relationships and personalize outreach as it expanded around the world. To better understand and target constituents rather than just customers, AllSaints used NationBuilder — including NationBuilder Match — to leverage data like purchasing history, social-media engagement, location, and influence.

NationBuilder helped AllSaints append social data to emails and build targeted, personalized relationships with its audience. As a result of NationBuilder’s tools and strategies, AllSaints saw a 9% sales increase in 2016 and successfully opened more than 20 stores across North America, South Korea, Taiwan, and debut locations in the Middle East and Japan.

AllSaints

William Kim

Chief Executive Officer