Case Study: GenUN achieves rapid campus expansion and empowers local student leaders with NationBuilder

A growing GenUN inspires local student leaders

GenUN, the student network run by UNA‑USA, needed a way to scale and sustain rapidly growing campus chapters while keeping students engaged as they cycled through college. To support chapter creation, advocacy for UN priorities, and ongoing outreach, GenUN adopted NationBuilder to power its website, survey‑informed chapter tools, and blog content.

Using NationBuilder’s platform to manage chapters, content, and leader tracking, GenUN opened 20 new campus chapters in 2016—nearly a 50% expansion—and created a repeatable content strategy that drives engagement. NationBuilder’s tools also improved tracking of incoming leaders so chapters can be sustained as students graduate, enabling GenUN to expand its site coverage and follow up with prospective student activists more effectively.

GenUN

Anna Mahalak

Engagement Manager