Case Study: OrganiseUs mobilises 2M+ supporters and 160+ local action groups with NationBuilder

A grassroots, distributed network organises the biggest environmental protest movement in Australia

OrganiseUs, the digital lead for the #StopAdani campaign, faced the challenge of turning a dispersed grassroots network opposing the Adani Carmichael coal mine into clearer pathways for action and volunteer self-organisation. Working with Code Nation, a certified NationBuilder agency, they set out to redesign the campaign website using the NationBuilder platform to better showcase the movement and make it easy for supporters to get involved.

Using NationBuilder, Code Nation delivered a vibrant, action-focused site with downloadable resources and simple calls-to-action that helped supporters self-organise into over 160 local #StopAdani groups, run a national day of action, stage thousands of local protests and MP visits, and generate extensive media coverage. The NationBuilder-powered site played a central role in mobilising more than 2 million people behind the campaign and earned a 2019 Reed Awards finalist spot for Best Action Centre/Grassroots Website.

OrganiseUs