Case Study: Stump Guy achieves 20.6% more Google Ads conversions with Nation Media Design

Stump Guy boosts Google Ads conversions 20.6% with Nation Media Design

Stump Guy, a provider of stump grinding and removal services in West Michigan, was running a successful Google Ads campaign but sought to maximize its performance further. Their challenge was that the account had not been optimized with Google's newest technologies, limiting its efficiency. Geographic targeting was too broad, audience signals were weak, and conversion goals were misaligned with their lead generation business model. They partnered with vendor Nation Media Design for a Google Ads optimization to address these issues.

Nation Media Design implemented a comprehensive modernization of the Google Ads account. Their solution involved refining audience segmentation, upgrading to Responsive Search Ads, implementing AI-powered bidding strategies, and restructuring geographic targeting to focus on individual ZIP codes. The results were significant, with a 20.6% increase in conversions and an 11.6% rise in impressions. The vendor's work transformed the campaign into a smarter, more scalable system positioned for continued long-term growth.

Stump Guy