Case Study: Sobi strengthens capital allocation and investor messaging with Nasdaq Global Perception

IR veteran leverages sentiment to implement capital allocation priorities

The customer, Sobi, an international biopharmaceutical company, needed unbiased feedback on its market perception and validation for its proposed investor relations and reporting strategies. Their challenge was to secure an independent, strategic partner with global reach to evaluate their management and business development efforts. They partnered with vendor Nasdaq, utilizing its Global Perception service to achieve these goals.

Nasdaq delivered a solution through thoughtful study design and intelligent dialogue with the investment community. The results provided Sobi with a clear, actionable roadmap, which led to the immediate inclusion of capital allocation priorities in an upcoming earnings release and directly informed the company's future deal strategy and messaging. Nasdaq's work provided a valuable performance evaluation tool and delivered the trusted, Board-ready outcomes the client required.

Sobi

Thomas Kudsk Larsen

SVP Head of Communication and Investor Relations