Case Study: Value City Furniture doubles conversion rate with Nas Recruitment's programmatic strategy

Value City Furniture doubles conversion rate with Nas Recruitment

The customer, Value City Furniture, a well-established regional retail organization, struggled to fill hourly positions in a competitive labor market without driving up consumer costs. NAS Recruitment implemented a programmatic paid media strategy to address this challenge.

NAS Recruitment created a segmented campaign framework, allowing for real-time budget and performance adjustments across different role categories. This solution delivered significantly better results, driving a 171% increase in applications and doubling the conversion rate. NAS also reduced the cost per click by 20% and lowered the cost per application by 59%.

Value City Furniture