Case Study: Olive Garden achieves 2,000+ applications with Nas Recruitment retargeting

Olive Garden more than doubles applications in one month with Nas Recruitment

Olive Garden was challenged with increasing candidate flow and ensuring a steady stream of new applicants for various restaurant positions nationwide. NAS Recruitment Innovation identified an opportunity to boost their existing efforts through an enhanced retargeting strategy.

NAS Recruitment Innovation implemented a retargeting campaign, deploying branded display ads to re-engage visitors who had left Olive Garden's career site without applying. By utilizing inviting messaging and highlighting high-priority jobs, and by increasing the campaign budget fourfold, they maximized reach. This strategy yielded a massive increase with 873,000 impressions, 510 clicks, and over 2,000 applications, more than doubling the number of applications month over month.

Olive Garden