Case Study: Halifax Health achieves 90 nursing hires and a 473% increase in resumes with Nas Recruitment

Halifax Health hires 90 nurses in under 60 days with Nas Recruitment

Halifax Health, a large hospital system in Florida, faced an urgent challenge to hire 200 nurses in under 90 days due to skyrocketing demand and a dated career site that lacked RN-specific content. They enlisted NAS Recruitment Innovation to develop a targeted recruitment marketing campaign to address this critical need.

NAS implemented a multifaceted solution, creating a custom landing page with a quick-apply form and driving traffic through targeted digital advertising on platforms like Google and Facebook, as well as on-campus events. This strategy resulted in 8.6 million impressions and a 473% increase in resumes, enabling Halifax Health to successfully hire 90 nurses in less than 60 days.

Halifax Health