Case Study: CoreCivic lowers nurse vacancy rates with Nas Recruitment

CoreCivic reduces nurse vacancy rate by 26% with Nas Recruitment

CoreCivic, a large national operator of correctional facilities, faced significant challenges in recruiting healthcare professionals, particularly registered nurses, for its rural locations with limited talent pools. Their goals were to increase applicant flow while reducing both media and overtime spending. They partnered with NAS Recruitment to develop a new strategy to meet these recruitment challenges.

NAS Recruitment implemented a flexible and diversified media strategy for CoreCivic, which included digital search, display, social media, and programmatic advertising. This agile approach allowed for constant optimization of spending to target facilities with the greatest need and to reach both active and passive candidates. As a result of the efforts by NAS, CoreCivic substantially lowered its nurse vacancy rate to 5%, which was its lowest rate in over five years. The initiative also reduced travel nursing spend by 28%.

CoreCivic