Case Study: Etsy builds a unique brand identity with Narrato

Etsy grows to 93.9 million users with Narrato

Etsy, a global e-commerce marketplace for handmade and vintage goods, faced the challenge of building a unique brand identity and growing its user base in a highly competitive industry. To achieve this, they partnered with Narrato to leverage a comprehensive content marketing strategy that prioritized community and user-generated content.

Narrato's solution involved implementing a multi-faceted approach including the Etsy Forum and Teams for community building, the Etsy Journal blog for audience-centric content, a unique SEO strategy focused on internal linking, and the Seller Handbook to educate sellers. The results were phenomenal growth, with Etsy boasting over 93.9 million users and annual sales growing from $26 million in 2007 to a marketing spend of $710.4 million in 2022, demonstrating a massive return on investment and a powerful, devoted community.

Etsy