Case Study: Leading Human Capital Services Company drives site traffic and generates 55,000 monthly compensation stories with Narrative Science's Quill

Turning complex salary data into website traffic

Leading Human Capital Services Company, which maintains the world’s largest database of individual salary profiles, faced the challenge of turning enormous survey and market-enabled compensation data into engaging, SEO-friendly content rather than static charts and graphs. To solve this, the company partnered with Narrative Science and deployed its Advanced NLG platform, Quill, to generate narrative explanations tailored to what site visitors care about.

Narrative Science’s Quill automatically transforms filtered compensation data (by region, employer, qualifications, etc.) into unique, constantly refreshed stories, scaling content production to about 55,000 stories per month. The solution increased brand awareness and site engagement, drove traffic and conversations, and freed employees to spend time on higher-value activities instead of manually writing profiles.