Case Study: USAA achieves faster insights and automated data storytelling with Narrative Science (Quill)

Increasing Speed to Insight within Data Visualizations

USAA, a financial services group serving 12 million current and former U.S. military members and their families, needed faster analysis of hourly metrics (performance, member acquisition, service transactions) across many product lines and digital channels. Their product managers were using D3.js visualizations but lacked a quick way to surface and share key insights with executives, so USAA turned to Narrative Science and its intelligent automation platform, Quill.

Narrative Science deployed Quill as a SaaS application on AWS to generate plain‑English stories alongside D3 visualizations that dynamically explain drivers and key findings; the solution produces real‑time written narratives across 40 charts in a single dashboard. By using Narrative Science’s automated storytelling USAA eliminated manual summaries, saved analysis time, accelerated decisions, and improved visibility into performance and areas for improvement.

USAA