Case Study: Dominion Dealer Solutions achieves 50% lift in used-vehicle page views and increased inventory revenue with Narrative Science's Quill™

Dominion Dealer Solutions Sees 50% Increase in Page Views with Quill

Dominion Dealer Solutions, which provides dealerships with a single platform to manage inventory, marketing, and customer information, needed a cost‑effective, automated way to combine data from multiple sources and generate consumer-ready vehicle descriptions in real time. To solve this, Dominion partnered with Narrative Science and its intelligent automation platform, Quill™.

Narrative Science implemented Quill to transform vehicle data (make, model, mileage, features) into personalized, scalable vehicle stories that drove deeper consumer engagement and higher conversions—delivering a 20% lift in page views across new and used vehicles, a 50% lift for used vehicles, and a significant increase in inventory revenue.

Dominion Dealer Solutions

Jen Ryan

Director of Inventory Solutions