Case Study: Meridian Trust Federal Credit Union drives digital youth account growth with Narmi

Meridian Trust Federal Credit Union opens 883 youth accounts online in April with Narmi

Meridian Trust Federal Credit Union, a credit union serving members in Wyoming, Nebraska, and Colorado, faced a challenge with its annual Youth Month campaign. Their historically in-branch-only promotion for Youth CDs was limited by geographic reach and operational burdens, typically opening just over 300 accounts each April. Partnering with Narmi, MTFCU sought to leverage digital account opening to modernize the experience and expand access beyond its physical locations.

Using the Narmi digital account opening platform, MTFCU launched a fully digital campaign for its Youth CD. This allowed families to open accounts online in minutes from anywhere. The solution led to a record-breaking result: over 1,100 youth accounts were opened in April 2025, with 883 being opened digitally. This digital uptake represented a 194% increase over their historical in-branch performance and established a new, efficient growth engine for the credit union.

Meridian Trust Federal Credit Union