Case Study: Pizza Factory converts leads into franchise sales with Naranga

Pizza Factory Successfully Converts Leads into Franchise Sales with one Effective Lead Management System

Pizza Factory, a neighborhood-focused pizzeria founded in 1978 and franchising since 1985 with more than 100 restaurants today, needed a more complete lead-management solution as the brand and its franchise recruitment efforts grew. Previous platforms lacked the tracking and nurturing capabilities required to manage candidates effectively, so Pizza Factory switched to Naranga in 2017 to centralize and streamline its franchise lead process.

Naranga’s eMaximation and email-tracking features let the franchisor see campaign engagement, document candidate notes, run drip campaigns and pull detailed reports in a user-friendly system with responsive support. As a result, Pizza Factory organized and nurtured leads more efficiently, strengthened franchise development and recruitment efforts, and improved conversions of qualified prospects into franchise sales.

Pizza Factory

Laura Tanaka

Vice President of Franchise Development