Case Study: Edible Arrangements achieves 54% online sales increase with Naranga's E-commerce website

+54% online sales increase thanks to E-commerce website

Edible Arrangements, a global franchise known for its fruit arrangements, faced a rapid shift during the pandemic from relying on strong brick-and-mortar sales to needing a robust online presence. With customers moving online, the company needed an e-commerce platform that could take orders, process payments and route distribution across franchisees while also helping attract new partners.

Naranga upgraded Edible Arrangements’ e-commerce website—starting with an audit and implementing franchise-focused ordering and payment workflows—creating a scalable digital sales channel. The new site drove a 54% increase in online sales, helped the brand reach $600 million in sales, and established a reliable foundation for digital marketing and franchise growth.

Edible Arrangements

Tariq Farid

Founder and CEO