Case Study: Anritsu generates 440 marketing qualified leads with Napier's webinar campaign

Using a Webinar to Generate Marketing Qualified Leads and Raise Awareness

Anritsu Corporation needed to generate marketing qualified leads and raise awareness of its advanced test and measurement solutions for emerging and future telecom technologies. Napier supported the campaign by helping Anritsu find a media partner for a webinar titled “Future technologies and Evolution for Cellular Telecom Networks,” aimed at wireless, telecoms, testing, network development, deployment, installation, and project management audiences across Europe.

Napier’s proposed approach led to the selection of Electronic Specifier, which promoted the English-language webinar through a targeted pan-European database, daily e-newsletter coverage, social media, display advertising, and bespoke emails. The campaign delivered strong results for Anritsu, generating 440 marketing leads and successfully driving awareness of its solutions.

Anritsu