Case Study: LEM boosts global traffic and leads with Napier's multilingual SEO website

Smart Cities Multilingual Microsite Development

LEM wanted to promote its energy-efficient Smart Cities products to a global audience, but needed a multilingual online presence that could support both Chinese and English markets. Napier was brought in to deliver a website solution tailored to those needs, using WordPress as the platform.

Napier built and hosted the multilingual website in Hong Kong to improve SEO and availability in mainland China, and also set up an automated newsletter system tied to the site’s blog. The new site, Lemcity.com, has attracted strong traffic from around the world, especially China, and has generated leads through newsletter subscriptions while keeping ongoing content updates simple and cost-effective.

LEM