Case Study: SciVisum secures national newspaper coverage with Napier

Securing Coverage in a National Newspaper

SciVisum, a UK website performance monitoring provider, wanted to raise awareness in the media and respond quickly to a major public infrastructure issue in a credible, impartial way. The challenge was to turn a breaking news event into an opportunity for authoritative commentary that would position SciVisum as a relevant expert source.

Napier identified the DVLA infrastructure crisis as the right moment to act, quickly developed and approved messaging, and approached journalists with SciVisum’s commentary. Napier secured coverage in The Telegraph online, earning three paragraphs of quoted commentary and landing SciVisum prominent visibility in a national newspaper.

SciVisum