Case Study: Vicor achieves 600+ lead downloads in 10 days with Napier's Back to Basics eBook

Re-purposing Content for Lead Generation

Vicor needed a new way to generate high-quality leads, and turned to Napier for support. To help the company engage engineers and graduates, Napier used content from Vicor’s Power blog to create a new lead-generation asset.

Napier developed a “Back to Basics” eBook that repurposed Vicor’s most popular blog content, added new design elements, and supported promotion with download forms and outreach emails. The eBook quickly became Vicor’s top lead-generation tool, delivering more than 600 downloads in just 10 days.

Vicor