Case Study: Vector Software boosts brand awareness with Napier PR

Raising Brand Awareness in the UK and Germany

Vector Software Inc. needed to raise brand and product awareness in the critical UK and German markets. It worked with Napier, using a PR program focused on media outreach and thought leadership content to improve visibility in these key regions.

Napier delivered press meetings in the UK and Germany, created bylined opinion pieces and contributed articles, and secured placements in leading electronics publications. As a result, Napier doubled journalist attendance at the media tour, helped Vector Software achieve coverage in major UK and German titles, and contributed to a 25% increase in website traffic from Europe.

Vector Software