Case Study: Microchip engages new audiences with video newscasts from Napier

Microchip - Customer Case Study

Microchip needed a better way to announce new products that would complement its press releases and help engage new audiences. Napier worked with Microchip to create a video newscast channel for product announcements.

Napier developed a series of short, 60-second-or-less video newscasts for each product release, using a professional actress to highlight only the key points, benefits, and features while leaving technical detail to the press release. Napier also rebranded the videos for Microchip’s distributors. In the first two years, Microchip published 110 newscast videos and generated more than 55,000 views.

Microchip