Case Study: Vicor Achieves Smarter Marketing Automation and Higher Engagement with Napier

Marketing Automation for Power Components Company

Vicor, a power component company, needed a way to improve and manage its global marketing automation efforts across a database of more than 100,000 contacts. Napier was brought in to develop and run the marketing automation process, including behavioural and data-driven triggered emails and campaign management.

Napier implemented Vicor’s full marketing automation program, supporting campaigns sent to its worldwide audience. The results were strong: Vicor achieved an average open rate almost three times the industry average, while Napier also helped nurture customers and prospects to grow European sales and increase webinar attendance.

Vicor