Case Study: LEM achieves a successful Instruments business acquisition with Napier PR support

Lem - Customer Case Study

LEM Instruments, a division of LEM, needed to increase awareness of power quality issues across Europe and strengthen its position as the leader in power quality measurement. The goal was to make the instruments business an attractive acquisition target, and Napier was brought in to support that challenge.

Napier delivered a comprehensive European PR and thought leadership programme across seven countries, including editor outreach, press meetings and conferences in the UK, Germany and France, product press releases, and 20 contributed article placements in one year. The campaign boosted LEM Instruments’ profile and market leadership despite strong competition, and ultimately helped lead to Fluke’s acquisition of the business.

LEM