Case Study: Farnell element14 boosts SEO value and traffic with Napier's IoT Battery-Life Calculator

Increasing SEO Value and Traffic with Content

Farnell element14 worked with Napier to boost SEO value and traffic to its IoT Hub website, while also generating PR coverage. The challenge was to create content that would attract engineers and improve visibility around IoT topics, particularly battery life in IoT applications.

Napier developed an interactive IoT battery-life calculator and supporting article to help users estimate battery life for their IoT applications. The campaign delivered strong results, generating 32 pieces of coverage across 12 countries and more than 900 visits to the calculator since launch, while increasing SEO value and media attention.

Farnell element14

Konstantina Papaioannou

SEO Analyst