Case Study: PennEngineering boosts lead generation with Napier's multilingual landing pages

Generating Leads Through Email Marketing and Landing Pages

PennEngineering needed a better way to capture leads from rented email lists and turn clicks into qualified enquiries. Napier supported the campaign using Unbounce landing pages and a value-exchange offer, helping PennEngineering collect prospect details for future lead nurturing.

Napier created the HTML emailer, dedicated German, French, and English landing pages, and matching thank-you pages, then exported weekly lead reports for CRM follow-up. The results were strong: PennEngineering’s landing pages became a core lead generation tool and achieved conversion rates averaging over 20%, more than double the industry average of under 10%.

PennEngineering

Leon Attarian

Director of Global Marketing