Case Study: Vicor generates targeted leads with Napier’s webinar campaign

Generating leads and positioning brand with a webinar

Vicor worked with Napier to promote its brand to European power designers and engineers and to position itself as an expert in power design for rail applications. The challenge was to generate targeted prospects that Vicor could nurture into future sales.

Napier developed and promoted a rail-focused webinar, creating landing page content, website ads, internal email campaigns, and post-webinar follow-up emails. The campaign delivered 246 registrations and 136 unique attendees, exceeding expectations and producing strong, targeted lead generation for Vicor.

Vicor