Case Study: IronCAD achieves consistent global branding and improved SEO with Napier

Delivering Consistent Branding with Website Development

IronCAD, a global seller of 3D and 2D CAD software, needed a way to create a consistent brand experience across reseller websites worldwide. With each reseller operating its own site, the look, feel, and messaging varied significantly from the main IronCAD.com site. Napier helped address this challenge with a website development plugin designed to standardize branding while allowing local customization.

Napier built a flexible plugin that let IronCAD roll out reseller websites with the same overall design as the U.S. site, while still enabling local products, contact details, and translated content. The solution also added country-targeted markup to support SEO. As a result, branded websites were launched for resellers in Germany, Spain, Taiwan, South Africa, Sweden, Belgium, and the UK, improving SEO, increasing leads, and delivering a clearer, more consistent global brand image for IronCAD.

IronCAD