Case Study: Anritsu achieves cost-effective lead generation with Napier

Anritsu - Customer Case Study

Anritsu, a test equipment company serving the automotive and 5G communications markets, needed a cost-effective way to generate leads in a market where customers are hard to reach and deal sizes are very high. The challenge was to attract qualified prospects to its technical content and online events.

Napier supported Anritsu by creating technical webinars on relevant topics, helping with content development, and working with publishers to promote the sessions and drive attendance. Napier also ran lead generation campaigns using white papers to boost registrations. The webinars generated several hundred registrations and typically 100–200 live attendees, while leads cost between $20 and $45 each, delivering strong value for Anritsu.

Anritsu