Case Study: ACAL Technology boosts email engagement across Europe with Napier

ACAL Technology - Customer Case Study

ACAL Technology wanted to continue its UK email marketing and extend successful newsletter campaigns into Europe while making better use of its in-house database. Napier supported the effort using targeted email newsletter campaigns built around ACAL’s Netsuite contacts and franchise updates.

Napier created regular newsletters and ad hoc promotional emails featuring ACAL’s franchises, new product lines, and offers, while European subsidiaries reused successful UK content. The campaign strengthened customer relationships, expanded across ACAL’s European operations, and achieved click-through rates above 8% per newsletter, with even higher response rates when incentives were included, helping ACAL acquire new customers.

ACAL Technology