Case Study: God Fearing Brothers achieves automated service reminders and improved shop efficiency with NAPA TRACS

God Fearing Brothers - Customer Case Study

God Fearing Brothers, a family‑owned full‑service auto repair and refinishing shop, needed a more efficient way to retain customers and get better ROI from marketing in their small community where direct mail drives the most response. Owner Nick Lasko upgraded the shop with a new location and NAPA TRACS Marketing CRM (paired with MechanicNet) to solve the challenge of tracking customers’ vehicles, upcoming services, and repeat outreach.

NAPA TRACS implemented automated service reminders (emails, flyers, postcards), pop‑up service alerts in customer records, reminder slips on bills/service orders, and online vehicle history—allowing God Fearing Brothers to “set it and forget it.” Using NAPA TRACS’ tools improved follow‑up, increased direct mail ROI ("more results dollar for dollar"), and made the shop more efficient; as Nick says, they’ve come to depend on TRACS for virtually everything.

God Fearing Brothers

Nick Lasko

Owner