Naologic
5 Case Studies
Case Study: Basmo cuts marketing automation costs and grows acquisition with Naologic
A Naologic Case Study
Basmo - Customer Case Study
Basmo, a B2C book exploration platform, faced ballooning marketing costs and lacked a unified tool for multi-channel campaigns, including WhatsApp. Their challenge was to find an affordable solution to personalize their paid acquisition without resorting to expensive, legacy providers.
By implementing Naologic's marketing automation apps, Basmo achieved a 70% monthly cost savings by switching from MailChimp. With Naologic, they gained the ability to run unified email, WhatsApp, and SMS campaigns, which resulted in an 11% growth in acquisition.
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Basmo
Laurentiu Balasa
Chief Executive Officer