Case Study: United States Polo Association drives global brand growth with Nansen

USPA drives purchase intent with Nansen and 100k uniques in 3 months

The United States Polo Association (USPA) needed to build a global digital platform to drive brand growth and purchase intent, but its existing CMS lacked the support for localized environments required to serve a global audience. USPA engaged the vendor Nansen to help design and develop a new global website and branded microsites on the Contentful platform.

Nansen built a new global brand experience in Contentful for USPA, integrating with Yext and Translations.com for global store management and dynamic language support. The solution delivered significant results, including over 100,000 unique visitors in the first three months post-launch and a bounce rate of just 15%, successfully driving purchase intent to the brand's licensees.

United States Polo Association (uspa)