Case Study: TC Energy modernizes its digital platform and rebrand with Nansen and Optimizely

TC Energy accelerates digital maturity and launches a rebranded platform with Nansen

TC Energy, a leading North American energy company, was struggling with a poor Optimizely CMS implementation that prevented its marketing and development teams from achieving the expected content management improvements. Frustrated with their investment and preparing for a major rebrand, they partnered with vendor Nansen to revitalize their digital presence and clean up the platform.

Nansen collaborated directly with TC Energy to clean up and remap the content model, optimizing the CMS structure to empower internal teams. Following this successful fix, Nansen then built and launched TC Energy's new rebranded website. The solution maximized the value of their technology, accelerated digital maturity, and gave internal teams full access to Optimizely's power, enabling them to easily create new pages and sites to support campaigns.

TC Energy