Case Study: Symetra Saves Time and Development Costs with Nansen's Experience-Led Intranet Strategy

Symetra avoids an 8–10 month development cycle with Nansen

Financial services firm Symetra faced a challenge in deciding its next digital priority: whether to build an external B2B portal to boost broker engagement or to rebuild its internal intranet for greater efficiency. They partnered with the consultancy Nansen to evaluate both options and determine which project would deliver the highest return on investment.

Nansen implemented an experience-led strategy, conducting workshops and a design sprint to analyze both projects. Through this process, they identified the intranet rebuild as the path to greater ROI, saving Symetra an 8-10 month development cycle on the less optimal portal. Nansen then designed the new intranet's information architecture, which is expected to significantly boost employee efficiency, effectiveness, and partner engagement.

Symetra