Case Study: Road Scholar achieves 8% more orders with Nansen's mobile experience optimization

Road Scholar increases orders 8% with Nansen

Road Scholar, an educational travel organization, faced a challenge where its rising mobile traffic was not translating into conversions, indicating a poor user experience. To address this, Road Scholar partnered with the digital optimization firm Nansen to revamp its mobile site.

Nansen implemented a data-driven solution that included simplifying the checkout process, enriching program pages with clearer content, and improving overall page layouts. This focus on user-centric optimization resulted in an 8% year-on-year increase in orders and a 4.5% rise in average order value for Road Scholar, demonstrating the significant impact of Nansen's approach.

Road Scholar