Case Study: Rather Outdoors Scales Multi-Brand Commerce Growth with Nansen

Rather Outdoors launches 7 brand websites in a year with Nansen

Rather Outdoors, a multinational holding company for fishing equipment brands, faced the challenge of migrating its diverse digital presence and e-commerce operations to a unified, scalable platform. They partnered with the agency Nansen to build a flexible framework on the Optimizely platform that could accommodate their growing portfolio of brands and integrate with various legacy systems.

Nansen developed a unified and modular architecture for Rather Outdoors, which enabled rapid brand launches and seamless legacy system integration. This scalable solution allowed the company to quickly expand its digital presence, resulting in accelerated growth, an enhanced customer experience across all brands, and streamlined operations.

Rather Outdoors