Case Study: a premium pet food brand boosts key conversions with Nansen

Premium Pet Food Brand boosts key conversions 13% with Nansen

A premium pet food brand sought to expand its customer and retail base by creating a more targeted, multi-channel digital ecosystem. The brand partnered with Nansen to undertake a digital transformation, moving its website from a proprietary CMS to Episerver (Optimizely) to improve engagement and conversions.

Nansen implemented a mobile-first website, developed a bespoke customer database and API, and integrated Branch technology to reduce app download friction. This solution led to a 13% lift in key conversions, a 50% increase in mobile traffic, and $840K in increased revenue, transforming the brand's digital experience into a robust, multi-channel ecosystem.