Case Study: OREO turns a product launch into an interactive AR brand experience with Nansen

OREO launches a 30-day AR sweepstakes with Nansen

Oreo sought to create an innovative and engaging digital campaign for the launch of its limited edition Most Stuf cookie. The challenge was to turn the physical experience of twisting open an Oreo into an interactive online sweepstakes that would delight a broad North American audience. To achieve this vision, the design studio North Kingdom enlisted the vendor Nansen to develop the necessary technology.

Nansen built an augmented reality solution that allowed users to scan a physical Oreo cookie with their phone to unlock a virtual experience. This included twisting open a digital cookie to reveal prizes. Nansen developed the backend, optimized site performance for quick scanning, and managed hosting on Microsoft Azure to ensure scalability during high-traffic events. The campaign successfully engaged fans with a new digital experience, culminating in a 30-day sweepstakes that concluded on National Oreo Day.

Oreo