Case Study: LOSSAN Agency increases referral sales by 50% with Nansen

LOSSAN Agency increases referral sales 50% with Nansen

The LOSSAN Agency, which operates the Amtrak Pacific Surfliner service, faced the challenge of a website that was merely functional and struggled to compete with the ease of driving. Their existing site did not effectively guide users from inspiration to booking, and they needed to grow online sales while improving the overall customer experience. They partnered with the vendor Nansen to address these issues.

Nansen reimagined the website as an experience-driven platform built on Optimizely, creating personalized journeys for different traveler segments. The solution included an optimized booking widget and dynamic route mapping to guide users. This new digital experience transformed the site into a high-performing conversion engine, resulting in a 50% increase in referral sales and a bounce rate of less than 40%.

LOSSAN Agency