Case Study: Teledyne FLIR improves product discovery with Nansen

FLIR Systems streamlines product discovery in 4 weeks with Nansen

The customer, FLIR Systems, faced significant challenges with their e-commerce platform's poor user experience. Key product details were difficult to find and the disorganized navigation frustrated users, leading to excessive search times and a high volume of basic inquiries to customer support. To address this, vendor Nansen employed a design sprint.

Nansen's solution involved shifting the experience to be problem-solving focused, which included a preemptive UX strategy and content personalization. This process resulted in a validated prototype that streamlined user journeys and revamped product categorization. The client was able to implement these core concepts directly onto their existing site, bypassing the need for a full redesign and reducing their time to market.

FLIR Systems