Case Study: FLIR Systems increases page visits with Nansen

FLIR Systems increased page visits 20% with Nansen

FLIR Systems, a strong market leader in technical products, faced a challenge with a fragmented digital brand experience and a complex product catalog that created friction for users. The vendor Nansen was engaged to help unify the brand and transform the website into a tool that could effectively guide customer decision-making.

Nansen restructured the digital experience around user intent, implementing a clear product hierarchy, guided journeys, and personalization powered by a PIM system integrated with Optimizely Commerce. This solution led to a measurable increase in engagement: page visits rose by 20%, the overall site bounce rate decreased by 10%, and the product page bounce rate was reduced by 51%.

FLIR Systems