Case Study: AvA boosts mobile conversions and digital shopping with Nansen

AvA boosts mobile conversions with Nansen

xAla von Auersperg (AvA), an upscale clothing brand, built a loyal following through high-touch, in-person retail experiences. When the pandemic disrupted this model, the brand needed to strengthen its digital commerce experience and partnered with vendor Nansen to reimagine its online shopping, with a particular focus on improving mobile usability.

Nansen worked with AvA to audit site analytics and select a new, fast, mobile-optimized Shopify theme. This solution improved navigation and filtering to guide product discovery, which was critical for the brand's merchandising approach. The result was a modern e-commerce platform that significantly optimized mobile customer engagement and increased conversions.

AvA (xAla Von Auersperg)