Case Study: Atwoods boosts organic traffic by 153% with Nansen's eCommerce overhaul

Atwoods boosts organic traffic 153% with Nansen

Atwoods, a retail company, faced significant challenges with its outdated and rigid eCommerce platform, which created customer friction and operational inefficiencies. With a looming PCI compliance deadline, they needed a complete overhaul. They partnered with the vendor Nansen to implement a modern solution.

Nansen led a full replatform to Optimizely CMS and Commerce, delivering a new, scalable eCommerce experience in just four months. The solution included a redesigned storefront and an integrated tech stack to streamline operations. The results were substantial, with Atwoods driving a 153% increase in organic traffic, a 20% increase in total purchasers, and a 12% increase in total revenue.

Atwoods