Case Study: Hershey's Chocolate World achieves immersive, gesture-controlled guest engagement with Nanonation

Hershey's Chocolate World - Customer Case Study

Hershey's Chocolate World asked Nanonation to create an interactive attraction that would bring the brand’s iconic factory to life. Nanonation delivered a Gesture Game & Enterprise Signage solution using a 15‑screen video wall and Kinect gesture controls to recreate the assembly line experience for theme‑park visitors.

Nanonation’s installation let guests of all ages step into the factory from Hershey’s commercials, joining a production line and using gestures to deliver Hershey Kisses to their final destination. The immersive, gesture‑driven signage boosted guest engagement and brought Hershey's brand storytelling to life at the attraction.

Hershey's Chocolate World