Case Study: Build-A-Bear achieves swift returns of lost stuffed animals with Nanonation's Find-A-Bear registration system

Build-A-Bear - Customer Case Study

Build-A-Bear partnered with Nanonation to solve the problem of reuniting children with lost stuffed animals. Using Nanonation’s registration system tied to the Find-A-Bear ID program and the in‑store "Name Me—Birth Certificate Station," Build-A-Bear needed a reliable way to identify and return lost friends quickly.

Nanonation implemented the registration and ID workflow so anyone finding a lost creation can drop it at the nearest Build-A-Bear store—where it’s cleaned, re‑stuffed, redressed and shipped back to the owner—while also linking registrations to the digital Build-a-Bearville. The result: a decade-long program run by Nanonation that provides nationwide coverage (Iowa to Alaska) and a streamlined, swift return process that has reunited kids with their lost friends for over ten years.

Build-A-Bear