Case Study: Trendin achieves 30% higher ecommerce ROI with Nanigans

Trendin Sees Ecommerce ROI Soar 30% Using Nanigans for Facebook Dynamic Ad Retargeting

Trendin, the online arm of Madura Fashion & Lifestyle, wanted to improve Facebook sale performance and retarget more effectively during its end-of-season promotions. Using Nanigans advertising automation software, Trendin targeted past buyers and product browsers, but needed a more scalable way to drive stronger ROI from new and repeat customers.

Nanigans helped Trendin add Facebook dynamic ads, using existing product feeds, pixels, events, and personalization rules to serve more relevant products in real time. The result was 30% higher ROI on the second sale versus the first, plus a 24% increase in ad spend, helping Trendin scale purchases profitably and continue growing revenue.

Trendin

Praveena Sukumaran

Senior Marketing Manager