Case Study: Southeast Asian Ecommerce Company achieves 819% campaign yield with Nanigans

Southeast Asian Ecommerce Company Sees 819% Yield Value With Nanigans Creative Tester

A Southeast Asian Ecommerce Company partnered with Nanigans to improve the performance of an evergreen Facebook re-engagement campaign. The retailer needed to reach a 400% return on ad spend while re-engaging past purchasers and attracting new shoppers, using Nanigans’ advertising automation software and Creative Tester tool.

Nanigans optimized nearly 300 ad variations by testing creative, audience, and placement combinations, then automatically shifted budget to top performers. The result was a sustained 819% campaign yield value, more than 2X the original goal, plus 25 million impressions and significantly stronger performance from buyer audiences and desktop News Feed ads.