Case Study: Sole Society scales ad spend 60% with Nanigans

Sole Society Scales Ad Spend 60% Using Nanigans’ Advanced Workflow Automation

Sole Society, the LA-based online retailer of women’s shoes, handbags, and accessories, needed a more scalable way to manage its growing Facebook advertising efforts. As its budgets, audiences, and campaign complexity increased, the team found Facebook Power Editor too manual for its fast-changing ecommerce business, and turned to Nanigans for advanced workflow automation and campaign management.

Nanigans implemented advertising automation software with predictive automation, CPA goals, stop-loss settings, and real-time reporting to help Sole Society control spend and optimize performance. The results included creating 2,651 ads in seven weeks, increasing ad spend by 60%, and reducing average CPA by 20%, enabling Sole Society to scale more efficiently while improving return on ad spend.

Sole Society

David Gottesman

Senior Manager, Digital Marketing